health innovation

Veritas Genetics

People don’t want really the data; people want the insights. How many of your x-rays have you asked to receive and keep in your home?
— Rodrigo Martinez, Veritas Genetics

DNA testing companies like 23andMe and Ancestry have made DNA testing mainstream, with adoption skyrocketing among consumers. Meanwhile, health tech startups like Veritas Genetics are starting to push the trend even further – from genotyping to whole genome sequencing. What’s the difference? Well, genotyping looks at less than half of 1% of your genome, while whole genome sequencing looks at over 99% of your genome.

Veritas is betting that consumers are ready for what’s revealed by looking at more than 6.4 billion letters of DNA and are promising that the value of that information will only get richer as time goes on and the science that makes sense of our genome achieves new breakthroughs.

In fact, Veritas is positioning their $999 test as “a resource for life” and Rodrigo Martinez, their Chief Marketing & Design Officer who I chat with here, shares a vision for the future that includes asking Alexa to scan your genome before taking medications or risking allergic reactions to foods.

This is fascinating proposition for the future of health (investors are jazzed too, having poured $50M into the company), but ethical questions abound. How do you make this information useful and actionable? How do you handle situations where major health issues are reveled? And what about data privacy? This is about as personal as personal health information can get. Rodrigo weighs in…


We’re building a hub-and-spoke model
— Stephen Konya, Together.Health

Will Together.Health be the organizing body that finally helps health innovation get its #%&! together? Stephen Konya & Nick Dougherty think so. And they’ve managed to convince 40+ different partners from across the ecosystem -- including the gov't, consumer tech co's, & almost every major digital health accelerator/incubator in the country -- to join in. Listen into my chat with Stephen to find out where Together.Health plans to start and whether or not you need to jump on the bandwagon too.

Filmed at HIMSS19 in Orlando, Florida, February 2019.

Casey Quinlan

The real revolution that I’d like to start is the ‘If you’re selling my data, cut me in” movement.
— Casey Quinlan

One of health's most outspoken patient advocates and Twitter voices @mightycasey, podcaster Casey Quinlan of Mighty Casey Media talks about her patient journey as a cancer survivor -- and why the awful experience led her to tattoo a QR code linking to her electronic medical record to her chest.

The 'physical political protest' is tied to her passionate views about the lack of data liquidity in healthcare and how patients suffer as a result. The 'gun-slinger' is looking for others to join her new "If You're Selling My Health Data, Cut Me In" Movement and weighs in on why more patients aren't clamoring after their health data to push real change in the healthcare system.