Digital Health Market Research

Susannah Fox

This is the generation that we all really need to learn from because they’re using social media and digital tools in ways that are creative...
— Susannah Fox

Susannah Fox, former Chief Technology Officer for the US Department of Health & Human Services (HHS) talks about the latest research project she's working on - a survey that seeks to understand how 14-22 year old's use digital health and social media as tools for improving their well-being. Output from her data is expected to not only inform our understanding of the emerging trend of 'peer-to-peer health' but how adults can learn 'best practices' for using social media from a generation that has never lived without it.