Although egg freezing was only approved for general use six years ago, the business is fertile ground for disruption. The issues? According to Jen Lannon, co-founder of website Freeze.Health, the biggest problem is that there’s no price transparency! She and her co-founder started the site when, through their own consumer research, they found that the service could cost anywhere from $4,000 to $18,000 -- at clinics in the same market! Now that ‘social egg freezing’ is a thing, can Freeze.Health help millennial women price shop and make better decisions? Or at least find clinics without so many baby pictures on the walls? Tune in to find out how this startup is hoping to transform the economics and customer experience of egg freezing.